2nd March 2026
ASM Auto Recycling Ltd has been selected as part of the Green Growth 100, an initiative launched by Small Business Britain in partnership with BT to spotlight small businesses successfully using sustainability as a core driver of growth.
The Green Growth 100 champions one hundred small businesses across the UK that are embedding sustainable practices into their operations - from cutting waste and energy use to rethinking supply chains, attracting new customers, and strengthening long-term resilience.
Established over 40 years ago, ASM Auto Recycling has been led by Paul McDonagh, Managing Director, who has placed sustainability at the core of the business. By transforming ESG insights into action, from cutting emissions and optimising solar usage to embedding sustainable procurement and eliminating waste, ASM has shown how measurable environmental progress can directly fuel commercial growth, operational resilience, and stronger community partnerships.
On being named in the Green Growth 100, Annabel Nicholls, Environmental & Sustainability Coordinator said: "It's really exciting to be recognised in a national award and it's an honour to be in the Green Growth 100 class of 2026".
Michelle Ovens CBE, CEO and Founder of Small Business Britain, said: "The Green Growth 100 celebrates the small businesses that are showing sustainability and growth go hand in hand. These businesses are not only reducing their environmental impact, but also strengthening their operations, engaging customers, and building more resilient business models. ASM Auto Recycling is a brilliant example of how sustainability can fuel long-term success".
This Green Growth 100 follows the work of the Willow Review, an independent, Government-backed review into the financial benefits of sustainability, which was co-chaired by Small Business Britain with BT sitting as a Steering Board member. The Willow Review published its landmark recommendations last summer, outlining a roadmap to unlock the vast financial opportunities of sustainability for Britain's 5.6 million small businesses.
Chris Sims, Chief Commercial Officer, UK Business, at BT, added:
"The businesses in the Green Growth 100 are setting the benchmark for how sustainability can unlock innovation and commercial opportunity. It's inspiring to see how small businesses across the UK are turning greener practices into real business growth. We're proud to support this initiative and congratulate ASM Auto Recycling on being recognised".
As a business featured on the Green Growth 100 ASM Auto Recycling will also be in the running for the Green Growth Awards - hosted by BT on 12 March 2026 - which will see two standout businesses from the line-up awarded a £5,000 grant to help them to scale their sustainability ambitions and continue driving positive change.
